6 - The Analytics Advantage: How to Outsmart Ad Fraudsters

In this episode of the "Marketing Vanguard" podcast, host Paula Chiocchi, CEO of Outward Media, converses with Dr. Augustine Fou, founder and CEO of Fou Analytics, about the pressing issue of ad fraud in digital advertising. He discusses the complexities of attribution fraud and emphasizes the importance of using advanced analytics to detect and prevent fraudulent activity. Dr. Fou also highlights how Fou Analytics can help advertisers improve the quality of their campaigns and protect their advertising investments.